Fractional Marketing Services
Fractional CMO
Hire a Fractional Marketing director
Fractional CMO
The Marketing Consultant is a Fractional CMO that provides fractional marketing services to organisations. A Fractional Chief Marketing Officer (CMO) is an external experienced marketing leader working with a business on a project or part-time basis. The benefits of fractional marketing services include accessing flexible on-demand marketing expertise and leadership to work with your team to develop and execute a marketing strategy for improved ROI.
What is a Fractional CMO?
A Fractional Chief Marketing Officer (CMO) is an experienced marketing executive who works with a business on a project or part-time basis. Fractional CMO services provide on demand marketing expertise, and can integrate into your existing team to provide expertise and guidance.
A fractional marketing director or CMO can provide a business with marketing leadership, expertise in executive-level strategy, a seasoned operator in strategy implementation, oversight and accountability for performance. This is achieved for a fraction of the cost of hiring a full-time senior marketing executive.
The Marketing Consultant, Ronan Hickey, is a fractional CMO based in Ireland that can help grow your business.
What is Fractional Marketing?
Fractional marketing is the outsourcing of marketing activities to an external marketing professional that is not part of the organisation. This permits flexibility. It allows companies to work with experienced marketing experts such as a fractional marketing director or fractional head of marketing without the need to hire a full-time permanent marketing leader.
What Does a Fractional CMO Do?
So, what does a fractional CMO actually do? As a fractional CMO or fractional marketing director, Ronan can develop a marketing strategy for your business, and then work with your existing team to manage the roll out the marketing strategy. If you do not have a marketing team, Ronan can also take care of the strategy implementation.
Fractional marketing services provided are tailored to meet the unique requirements of the individual business client. Services provided could include go-to-market strategy development, marketing strategy execution, marketing activities, team leadership, staff mentorship and training, analysing and reporting results.
Why Irish businesses are turning to fractional CMOs? The client company gains access to high-level marketing expertise, which it currently does not possess. These skills are available without the costs and associated risks of hiring a full-time marketing director. This ensures flexibility and scalability as required, based on client needs.
The Marketing Consultant can develop and execute a marketing strategy to improve return on investment. This will convert marketing effort and advertising spend into results.
Why Hire a Fractional CMO?
Why do you need a fractional CMO? The benefits of hiring a fractional CMO and the benefits of fractional marketing services are to solve common challenges including:
- On-demand marketing expertise: Work together only when there is a business requirement.
- Access a highly-experienced marketing leader: Hire an expert with a wealth of experience in sales & marketing.
- Plug skills gaps: Access an experienced marketing executive with a history of marketing strategy development and execution.
- Cost-effective: Save money compared to hiring a full-time marketing director or head of marketing.
- Avoid costly marketing mistakes: Having been there, done that with many other businesses, a fractional CMO will help you avoid common pitfalls and costly errors that waste marketing budget with ineffective campaigns.
- Flexibility and scalability: Unlike a staff member, utilise this resource as much or as little as needed.
- Team integration: Rather than solely providing marketing advice, a fractional CMO can integrate into your existing team or simply do the required work.
- Accountability: By working together for a period of time, the fractional CMO becomes accountable for deliverables and results.
- Objectivity: Gain an unbiased educated business perspective, which is not impacted by internal culture and company hierarchy.
- Lower employee count: By outsourcing rather than increasing staff numbers, this will minimise ongoing operating expenses.
- Staff mentorship: Your existing marketing team can learn off an experienced professional.
- Improve return on marketing investment: The Marketing Consultant has a proven track record of achieving results for clients to maximise return on investment from the marketing budget. With 23 years’ experience, Ronan has worked with over 100 SME’s and brands.
Fractional Marketing Services
The fractional CMO job description is highly dependent upon the marketing skills needed by the individual client. Services that a fractional marketing CMO or marketing director can do include:
- Marketing team leadership and mentoring
- Business planning
- Research, market, and competitor analysis
- Go-to-market strategy
- Develop and execute marketing strategy
- Marketing budget management
- Brand strategy
- Corporate messaging
- Digital marketing
- Social Media marketing
- SEO strategy
- Content marketing
- Traditional marketing
- Vendor relations
Who I Work With
Ronan works with brands, established SMEs and start-ups in Ireland. This has involved developing and executing tailored marketing strategies to grow clients businesses in Ireland and international markets.
The Marketing Consultant’s clients have included companies in technology, SaaS, engineering, construction, health and FMCG.
What results have clients achieved?
- A leading healthcare brand achieved 21X growth.
- A major FMCG brand achieved 52% annual revenue growth.
- Within 12 months, a B2B technology company achieved a 7X growth in qualified sales leads.
- A national healthcare provider achieved a 185% increase in the number of patient consultations.
- An engineering firm achieved a 300% increase in annual organic users and a growth in top tier sales prospects.
Fractional CMO FAQ
- What is a fractional CMO?
A Fractional Chief Marketing Officer (CMO) is an experienced senior marketing leader who works with an organisation on a project or part-time basis. This offers a client company flexible on-demand high-level marketing expertise and team leadership. The Fractional CMO can develop and implement a marketing strategy without the requirement for hiring a full-time marketing director.
- What are the benefits of a fractional CMO?The benefits of a fractional CMO are:
- On demand marketing expertise.
- Access a highly-experienced marketing leader.
- Plug skills gaps.
- Save money compared to hiring a full-time marketing director.
- Avoid costly marketing mistakes.
- Flexibility and scalability.
- Team integration.
- Accountability.
- Objectivity.
- Lower employee count.
- Staff mentorship.
- Improve return on marketing investment to achieve better results.
- Is a fractional CMO worth it?Yes, a fractional CMO is worth it. A strong marketing leader such as The Marketing Consultant has a proven track record of achieving results to maximise ROI for clients, and saving client’s money by eliminating wastage in the marketing budget.
Check out The Marketing Consultant client results and testimonials here.
- How much does a fractional CMO cost?Fractional CMO cost vary depending upon experience and skillset. Rates can be charged on a project basis, daily rate or hourly rate. How much you should pay a fractional CMO depends upon the opportunity for your business, their experience, market value, and the benefits they will provide.
Fractional CMO Agency
How to hire a fractional CMO in Ireland? Based in Dublin, contact The Marketing Consultant today for a part-time CMO in Ireland.
With 23 years’ marketing experience, The Marketing Consultant has worked with over 100 major brands and SMEs.
Ronan is an Enterprise Ireland approved Digital Advisor, and a Local Enterprise Office approved Business Consultant.