Marketing Agency Reviews
Clients Results
Return on Investment
Marketing Agency Founder and Performance
The Marketing Consultant, Ronan Hickey, has a proven track record of growing clients’ sales results and improving marketing performance. Ronan has 23 years’ post-graduate experienced developing and executing sales & marketing strategies.
Accreditations include a Masters (MBS) in Marketing Management, a Bachelor of Commerce (Marketing) degree, a PRINCE2 project management, and Google Ads certifications. The Marketing Consultant is an Amazon Ads partner. Ronan is an Amazon Ads-certified professional. He is a specialist that is certified in Amazon Ads Foundations and Amazon Sponsored Ads.
Ronan is an approved Digital Advisor for Enterprise Ireland, and also a Business Consultant for the Local Enterprise Office.
Below are some client testimonials, campaign results and achievements for some projects worked on.
Portfolio of Market Leaders & Startup Clients
Ronan has worked with B2B and B2C clients across a number of sectors including SaaS, health, engineering, Artificial intelligence (AI), construction, e-commerce and FMCG. His portfolio of marketing consulting clients includes an award-winning SaaS company, a global leader in engineering, an award-winning AI Consulting firm, a national medical SaaS service, leading FMCG brands, and a number 1 healthcare brands.
Client marketing strategy and promotional channels are always tailored for the individual client’s objectives, budget and their target customers. These have included SEO, e-commerce, Amazon, LinkedIn, Google Ads, Social Media, email marketing, affiliate marketing, Microsoft Bing ads, native advertising, inbound content marketing, case studies, digital PR, CRM, and offline marketing.
Healthcare Brand B2C Client
For a leading Irish B2C health products brand established 40 years ago, Ronan developed and implemented an e-commerce digital marketing strategy. Working with the brand for more than 6 years, Ronan continues to manage all digital marketing activities.
The has included developing a marketing plan, building an e-commerce store and website, SEO audit and optimisation, digital PR, online advertising, Social Media marketing, affiliate marketing, and launching as an Amazon seller.
This resulted in 21x growth, becoming the top seller within their product class nationally, and being a 3-time winner of the Number 1 brand in the Checkout Top 100 Brands in Ireland.
Engineering B2B Client
For a global leader in engineering technology, Ronan developed and implemented a business-to-business (B2B) demand generation strategy and digital marketing plan.
This covered SEO, website development, content marketing, LinkedIn Ads, Google Ads, Social Media, Email Marketing and CRM.
Working closely with the Head of Marketing and Head of Sales, this resulted in a sales pipeline of high-value 6 and 7 figure B2B sales leads with a lower cost per lead, and 300% year-on-year digital growth.
AI Agency B2B Client
For an award-winning B2B AI Tech Consultancy business, Ronan conducted a full marketing review and developed a B2B marketing plan to grow their AI company. This included an SEO audit, technical website optimisation, content marketing, UX, digital PR, LinkedIn marketing, PPC ads, and inbound marketing.
Working with their Head of Marketing to implement a digital strategy, this resulted in a 303% year-on-year increase in organic users, and a transformative growth in qualified sales leads that have converted into high-value clients.
Within 12 months, there was a 7X growth in high-quality sales leads, and more than 2X growth in closed sales.
SaaS B2B Client
Consulting with an award-winning construction SaaS company, Ronan worked with the founder to develop and implement a marketing plan, and optimise their B2B lead generation strategy.
This increased sales, improved advertising results, reduced cost per acquisition (CPA), and resulted in an internationally scalable marketing strategy.
This helped the company grow turnover to prove the SaaS business model in Ireland and the UK. This contributed to securing major investment to fund expansion.
FMCG Brand B2C Client
For a leading FMCG brand, Ronan developed and implemented a digital marketing strategy, an SEO growth plan, a content marketing plan, online advertising campaigns, and redeveloped their website and e-commerce store.
There was a 350% year-on-year increase in annual users. SEO optimisation led to organic traffic growth. An enhanced user experience boosted conversion rates. Improving paid ads performance led to a lower cost per acquisition.
This resulted in a 52% year-on-year growth in annual sales. The revenue growth was achieved without increasing annual advertising spending.
National Online Doctors’ Brand B2C Client
For a national online doctors’ brand, Ronan developed the marketing and SEO strategy to grow the brand and business. A review was conducted of their existing online platform and marketing activities.
This identified major SEO and technical issues impacting their online profile, as well as significant wastage in advertising and marketing spend. Ad spend was reduced and funnelled into channels that performed.
The business achieved significant growth with a 185% increase in the number of patients requesting online GP consultations.
Client Testimonials
Hi Ronan, Just looking at web sales YTD versus last year. Almost 40% increase in net sales & almost 50% in orders placed! This is around 50% ahead of same period in 2022 at the height of Covid. Love that trajectory! Well done!
Ronan, your commitment to our brands has been instrumental to our success.
Track Record of Results
Voucher Pages & Deal Pages
Ronan’s business, Voucher Pages, was a leading online and mobile offers platform working with many of Ireland’s top brands including Nike, Marks & Spencer, TUI Holidays, Sky and Uber.
Ronan developed the custom-built platform, brand, team and business. This involved creating the sales and marketing strategy resulting in a profitable business generating 6-figure monthly sales, over 275,000 opt-in subscribers and a top of the charts iPhone App.
Voucher Pages also secured County Enterprise Board grants and Enterprise Ireland High Potential Start-Up (HPSU) funding.
TUIHolidays.ie
TUI Holidays generated online sales of €49,658 in one month.
Currys.ie
Currys PC World generated online sales of €20,403 in one month.
Gary Cohen, Pizza Hut Delivery
“Pizza Hut Delivery have got hundreds of customers from VoucherPages.ie and are happy with the return on investment. Pizza Hut Delivery are happy to recommend the Voucher Pages service to other businesses in Ireland.”
Alicja Fibak, ClickandGo
“VoucherPages.ie are our top performing affiliate in Ireland in January. It generated online sales for ClickandGo of €44,477.89 in one month plus assisted in other sales.”
John Gibson, Geoghehan Conservatory Conversions
“Within the first 6 weeks, Geoghegan Conservatory Conversions generated a few conservatory sales valued at over €10,000 through the VoucherPages.ie platform. This is a very profitable promotion for us.”
Email Subscribers
Mobile App Subscribers
Social Media Followers
GoldenPages
As the Product Manager of the print, online and mobile portfolio for Golden Pages & eircom Phonebook, Ronan was responsible for product development, market segmentation, pricing, customer propositions, leading project teams, sales mentoring and staff digital marketing training seminars.
Lead role in a corporate digital transformation managing key digital offerings, MySite and m.goldenpages.ie, resulting in a 53% increase in online customers.
Redeveloped the Local Golden Pages resulting in a 24% annual growth.
Launched the Green Energy Guide growing print classification sales by 30%.
Revamped the government print pages and developed a digital edition.
Ran staff training workshops and provided coaching to over 200 sales reps and sales managers.
Vodafone Australia
As the Sponsorship & Business Account Manager, Ronan developed the Vodafone Sponsorship Plan, winning a “Star Award” for this. This was successfully implemented across Vodafone’s major sponsorship properties including the Queensland Reds Rugby, Brisbane Lions and Triple Eight Racing.
Exceeded sales target by 539% to be a top performer in the state.
Developed the national Vodafone Corporate Franchise Plan.
TextUs
Product development and business unit management to lead a team to develop, commercialise and market a Mobile Payment & Vending Gateway product.
Comms activities for a number of SaaS products.
Client training seminars.
Beacon Travel
Business development and B2B marketing activities resulted in corporate travel accounts won valued at €1.5 million per annum.
Implemented a company CRM database.
Managed website content and SEO.