campaign & client results
The Marketing Consultant, Ronan Hickey, has a track record of achieving marketing objectives and exceeding sales targets. Ronan has 21 years’ post-graduate commercial experience developing sales and marketing strategies. Accreditations include a Masters (MBS) in Marketing Management, a Bachelor of Commerce (Marketing) degree, a PRINCE2 project management certificate and Google Ads certified.
Below are some client testimonials, campaign results and achievements for some projects worked on.
Client Portfolio of Market Leaders
Ronan has worked with B2B and B2C clients across a number of sectors including engineering, SaaS, construction, e-commerce, health and FMCG. His portfolio of marketing consulting clients includes a global leader in subsea oil and gas engineering, an award-winning construction SaaS company, an award-winning supplements brand, a national medical SaaS service, and one of Ireland’s leading healthcare brands.
Ronan is an approved Digital Advisor for Enterprise Ireland, and also a Business Consultant for the Local Enterprise Office.
For a global market-leading engineering company, Ronan developed and implemented a business-to-business (B2B) online demand generation strategy and digital marketing plan. This resulted in a sales pipeline of high-value B2B sales leads with a lower cost per lead and a 300% year-on-year increase in online traffic.
For a market-leading Irish consumer products brand, Ronan developed and continues to manage the digital side of their business. This included developing an online marketing strategy, building an e-commerce store and website, SEO, digital PR, running online advertising campaigns, and managing all digital activities. Over the course of 3 years, this has resulted in a 15x growth, and the brand climbed to becoming the number 1 brand in the Checkout Top 100 Brands in Ireland.
Consulting with the management team for an award-winning construction SaaS company, Ronan helped refine and optimise their B2B lead generation and marketing plan. This helped increase sales, improve advertising results, reduce cost per acquisition (CPA), and resulted in an internationally scalable marketing strategy.
For a medical SaaS service, Ronan conducted a review of their existing sales and marketing activities to create a marketing strategy for the brand. This identified significant wastage in marketing spend, major technical issues impacting their online profile, and how to grow conversions. A marketing plan was developed to grow the business at a lower cost per acquisition (CPA).
For a leading supplements brand, Ronan developed a digital strategy, and also, redeveloped their website and e-commerce store. This has led to momentous SEO growth, better conversion rates, improved ad performance, and online sales growth.
Client promotional channels are always tailored for the individual client and their target customers. These have included SEO, e-commerce, LinkedIn, Google Ads, Social Media, email marketing, affiliate marketing, Microsoft Bing ads, native advertising, inbound content marketing, case studies, digital PR, CRM and offline marketing.
Voucher Pages & Deal Pages
Ronan’s business, Voucher Pages, is a leading online and mobile offers platform that works with many of Ireland’s top brands including Nike, Marks & Spencer, TUI Holidays, Sky & Interflora.
Ronan developed the custom-built platform, brand, team and business. This involved creating the sales and marketing strategy resulting in a profitable business with over 275,000 opt-in subscribers and a top of the charts iPhone App.
Voucher Pages also secured County Enterprise Board grants and Enterprise Ireland High Potential Start-Up (HPSU) funding.
TUI Holidays generated online sales of €49,658 in one month.
Currys PC World generated online sales of €20,403 in one month.
Gary Cohen, Pizza Hut Delivery
“Pizza Hut Delivery have got hundreds of customers from VoucherPages.ie and are happy with the return on investment. Pizza Hut Delivery are happy to recommend the Voucher Pages service to other businesses in Ireland.”
Alicja Fibak, ClickandGo
“VoucherPages.ie are our top performing affiliate in Ireland in January. It generated online sales for ClickandGo of €44,477.89 in one month plus assisted in other sales.”
John Gibson, Geoghehan Conservatory Conversions
“Within the first 6 weeks, Geoghegan Conservatory Conversions generated a few conservatory sales valued at over €10,000 through the VoucherPages.ie platform. This is a very profitable promotion for us.”
Mobile App Subscribers
Social Media Followers
As the Product Manager of the print, online and mobile portfolio for Golden Pages & eircom Phonebook, Ronan was responsible for product development, market segmentation, pricing, customer propositions, leading project teams, sales mentoring and staff digital marketing training seminars.
Lead role in a corporate digital transformation managing key digital offerings, MySite and m.goldenpages.ie, resulting in a 53% increase in online customers.
Redeveloped the Local Golden Pages resulting in a 24% annual growth.
Launched the Green Energy Guide growing print classification sales by 30%.
Revamped the government print pages and developed a digital edition.
Ran staff training workshops and provided coaching to over 200 sales reps and sales managers.
As the Sponsorship & Business Account Manager, Ronan developed the Vodafone Sponsorship Plan, winning a “Star Award” for this. This was successfully implemented across Vodafone’s major sponsorship properties including the Queensland Reds Rugby, Brisbane Lions and Triple Eight Racing.
Exceeded sales target by 539% to be a top performer in the state.
Developed the national Vodafone Corporate Franchise Plan.
Product development and business unit management to lead a team to develop, commercialise and market a Mobile Payment & Vending Gateway product.
Comms activities for a number of SaaS products.
Client training seminars.
Business development and B2B marketing activities resulted in corporate travel accounts won valued at €1.5 million per annum.
Implemented a company CRM database.
Managed website content and SEO.