success
Client TESTIMONIALS
& ACHIEVEMENTS
campaign & client results
The Marketing Consultant, Ronan Hickey, has a track record of achieving marketing objectives and exceeding sales targets. Ronan has 22 years’ post-graduate commercial experience developing sales and marketing strategies.
Accreditations include a Masters (MBS) in Marketing Management, a Bachelor of Commerce (Marketing) degree, a PRINCE2 project management, and Google Ads certifications. The Marketing Consultant is an Amazon Ads partner. Ronan is an Amazon Ads-certified professional. He is a specialist that is certified in Amazon Ads Foundations and Amazon Sponsored Ads.
Ronan is an approved Digital Advisor for Enterprise Ireland, and also a Business Consultant for the Local Enterprise Office.
Below are some client testimonials, campaign results and achievements for some projects worked on.
Client Portfolio of Market Leaders
Ronan has worked with B2B and B2C clients across a number of sectors including SaaS, health, engineering, Artificial intelligence (AI), construction, e-commerce and FMCG. His portfolio of marketing consulting clients includes a global leader in subsea engineering, an award-winning construction SaaS company, an award-winning AI Consulting firm, a national medical SaaS service, an award-winning FMCG brand and one of Ireland’s leading healthcare brands.
Client marketing strategy and promotional channels are always tailored for the individual client’s objectives and their target customers. These have included SEO, e-commerce, Amazon, LinkedIn, Google Ads, Social Media, email marketing, affiliate marketing, Microsoft Bing ads, native advertising, inbound content marketing, case studies, digital PR, CRM and offline marketing.
Healthcare Brand B2C Client
For a 35-year old established Irish B2C health products brand, Ronan developed the e-commerce and marketing strategy, and manages the digital side of their business. This has included developing an online marketing plan, building an e-commerce store and website, SEO, digital PR, online advertising, Social Media, and managing all digital marketing activities over the course of 6 years working with the brand.
This resulted in 21x growth, and becoming the Number 1 brand in the Checkout Top 100 Brands in Ireland.
Engineering B2B Client
For a global leader in engineering technology, Ronan developed and implemented a business-to-business (B2B) demand generation strategy and digital marketing plan.
This covered SEO, website development, content marketing, LinkedIn Ads, Google Ads, Social Meda, Email Marketing and CRM.
Working closely with the Head of Marketing and Head of Sales, this resulted in a sales pipeline of high-value 6 and 7 figure B2B sales leads with a lower cost per lead, and 300% year-on-year digital growth.
AI Agency B2B Client
For an award-winning AI Consultancy business, Ronan conducted an SEO audit and developed a B2B marketing strategy to grow their AI business.
Working with their Head of Marketing to implement the digital strategy, this has resulted in a 303% year-on-year increase in organic users, and a transformative growth in qualified sales leads that have converted into high-value clients.
In less than 12 months, there was a 7X growth in high-quality sales leads and more than 2X growth in sales closed without any paid ads budget.
SaaS B2B Client
Consulting with an award-winning construction SaaS company, Ronan worked with the founder to develop and implement a marketing plan, and optimise their B2B lead generation strategy.
This increased sales, improved advertising results, reduced cost per acquisition (CPA), and resulted in an internationally scalable marketing strategy.
This helped the company prove the SaaS business model in Ireland and the UK, which contributed to securing major investment to fund expansion.
FMCG Brand B2C Client
For a leading FMCG brand, Ronan developed and implemented a digital marketing strategy, an SEO growth plan, a content marketing plan and redeveloped their website and e-commerce store.
This has led to a 3.5X increase in users, improved user experience, improved conversion rates, better paid ads performance, and lower cost per acquisition. The result is a 48% year-on-year sales growth, and overall sales more than doubling in less than 2 years’ without increasing the overall advertising budget.
National Online Doctors’ Brand B2C Client
For a national online doctors’ brand, Ronan developed the marketing and SEO strategy to grow the brand and business. A review was conducted of their existing online platform and marketing activities.
This identified major SEO and technical issues impacting their online profile, as well as significant wastage in advertising and marketing spend. Ad spend was reduced and funnelled into channels that performed.
The business achieved growth of more than 185% increase in the number of patients requesting online GP consultations.
Hi Ronan, Just looking at web sales YTD versus last year. Almost 40% increase in net sales & almost 50% in orders placed! This is around 50% ahead of same period in 2022 at the height of Covid. Love that trajectory! Well done!
Track Record of Results
Voucher Pages & Deal Pages
Ronan’s business, Voucher Pages, was a leading online and mobile offers platform working with many of Ireland’s top brands including Nike, Marks & Spencer, TUI Holidays, Sky and Uber.
Ronan developed the custom-built platform, brand, team and business. This involved creating the sales and marketing strategy resulting in a profitable business generating 6-figure monthly sales, over 275,000 opt-in subscribers and a top of the charts iPhone App.
Voucher Pages also secured County Enterprise Board grants and Enterprise Ireland High Potential Start-Up (HPSU) funding.
TUIHolidays.ie
TUI Holidays generated online sales of €49,658 in one month.
Currys.ie
Currys PC World generated online sales of €20,403 in one month.
Gary Cohen, Pizza Hut Delivery
“Pizza Hut Delivery have got hundreds of customers from VoucherPages.ie and are happy with the return on investment. Pizza Hut Delivery are happy to recommend the Voucher Pages service to other businesses in Ireland.”
Alicja Fibak, ClickandGo
“VoucherPages.ie are our top performing affiliate in Ireland in January. It generated online sales for ClickandGo of €44,477.89 in one month plus assisted in other sales.”
John Gibson, Geoghehan Conservatory Conversions
“Within the first 6 weeks, Geoghegan Conservatory Conversions generated a few conservatory sales valued at over €10,000 through the VoucherPages.ie platform. This is a very profitable promotion for us.”
Email Subscribers
Mobile App Subscribers
Social Media Followers
GoldenPages
As the Product Manager of the print, online and mobile portfolio for Golden Pages & eircom Phonebook, Ronan was responsible for product development, market segmentation, pricing, customer propositions, leading project teams, sales mentoring and staff digital marketing training seminars.
Lead role in a corporate digital transformation managing key digital offerings, MySite and m.goldenpages.ie, resulting in a 53% increase in online customers.
Redeveloped the Local Golden Pages resulting in a 24% annual growth.
Launched the Green Energy Guide growing print classification sales by 30%.
Revamped the government print pages and developed a digital edition.
Ran staff training workshops and provided coaching to over 200 sales reps and sales managers.
Vodafone Australia
As the Sponsorship & Business Account Manager, Ronan developed the Vodafone Sponsorship Plan, winning a “Star Award” for this. This was successfully implemented across Vodafone’s major sponsorship properties including the Queensland Reds Rugby, Brisbane Lions and Triple Eight Racing.
Exceeded sales target by 539% to be a top performer in the state.
Developed the national Vodafone Corporate Franchise Plan.
TextUs
Product development and business unit management to lead a team to develop, commercialise and market a Mobile Payment & Vending Gateway product.
Comms activities for a number of SaaS products.
Client training seminars.
Beacon Travel
Business development and B2B marketing activities resulted in corporate travel accounts won valued at €1.5 million per annum.
Implemented a company CRM database.
Managed website content and SEO.